Boston Wharves in 1838, from the Boston Almanac for 1838. Click to enlarge. (Image copyright the City Record and Boston News-Letter, all rights reserved).
Today's Boston Globe has news that the new owners of some of the former Boston Wharf Company properties in South Boston are restoring the neon sign which towers over the Fort Point Channel, advertising "Boston Wharf Co. Industrial Real Estate". Like every other new frontier for real estate in the city, the developer has a shorthand way of referring to the area, in this case "BWCo". Unlike some of the new acronymes, like SoHa and EaBo, BWCo actually has a rationale: the Boston Wharf Company placed medallions on their buildings with the BWCo on them, along with the building's date of construction. Archon Financial, which bought the bulk of the Boston Wharf Company properties also bought the rights to the Boston Wharf Company name. You can see some of the initial plans for the buildings at 316/322 Summer Street at the Bargmann Hendrie + Archetype website.
Jay Fitzgerald at Hub Blog hates the new name, asking why the area can't simply be called "Fort Point" or "Boston Wharf". My own take is that Fort Point is already used to describe a much broader area on both sides of the Channel and that there never was a "Boston Wharf" so far as I can tell. I like the specifity of the name. I've written about Boston signs here and you can find a little more about some of the Boston Wharf Company's properties here, when some of their land was used for baseball field.